Fiat 500 Design

Fiat 500 Design

Fiat 500 Design

Designed by Fiat Centro Stile and built at the company’s Tychy plant in Poland, the new Fiat 500 has a significance far greater than that of simple, nostalgic interpretation. While respecting the iconic original’s concept in shape, functional simplicity, reliability and economy, Fiat’s fundamental goal has not been to design a car that ‘looks like’ a 500 but, rather, one that ‘could be’ a 500 again.

Dante Giacosa’s outstandingly successful 500 – a masterpiece of industrial design of which exactly 3,893,294 examples were built between 1957 and 1975 – was launched on 4 July 1957 as a period of post-war regeneration was closing and radical renewal to the company’s product range was also coming to an end, presaging a cycle of successes in the coming decade which hallmark it as one of the brightest periods in the brand’s 108-year history.

Although parallels with the new Fiat 500 are obvious, the latter has been developed in close collusion with potential customers through a communications project known as ‘500 wants you’. Since it went on line in May 2006, the website, www.fiat500.com has been visited by over 3,700,000 users who, via the site’s Concept-Lab, submitted over 275,000 configurations, suggestions for accessories and means of personalising the new model.

As a result, Fiat Centro Stile developed the Personalisation programme in parallel with the 500 project, creating a comprehensive range of over 100 accessories which give owners a vast opportunity to personalise the new Fiat to levels unprecedented in this segment.

Published 19 January 2008 Melanie Carter

The information contained this Fiat 500 news article may have changed since publication on the 19 January 2008. Our car specifications, reviews, and prices may only apply to the UK market. You may wish to check with the manufacturer or your local Fiat dealer, before making a purchasing decision. E.&.O.E. You may NOT reproduce our car news in full or part, in any format without our written permission. carpages.co.uk © 2017