The Fiat 500C Awarded At The 2010 MediaGuardian Innovation Awards

Fiat 500C

Fiat 500C

The Fiat 500C Feelgood Playlist has won a top category in this year's MediaGuardian Innovation Awards.

The Playlist - in which music lovers choose favourite tracks that can be shared and enjoyed by others - has taken the Community Engagement category in the prestigious awards, held recently (25th March 2010) in London.

Last year Fiat, together with digital agency AKQA and media organisation Mediaedge:cia, teamed up with Spotify, the digital music service, to create the Feelgood Playlist - possibly the world's greatest collection of summer tunes for the Fiat 500C. In September 2009 users were asked to whittle down the list to create the Fiat 500C Feelgood 50 - a perfect selection to enjoy on the move.

"The idea behind the Playlist was to promote the new 500C to a fresh audience of 'free-thinkers'," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK & Ireland.

"And not only have we managed to achieve that, but we have won the backing of the industry too, as these important MediaGuardian awards show. I am delighted that we have won this accolade as we move forward with more ideas for Fiat 500 and 500C."

The Fiat 500C starts at £12,300 (OTR) for the 1.2 Pop, rising to £16,100 (OTR) for the 1.3 16v MultiJet Lounge.

Published 30 March 2010 Staff

The information contained this Fiat 500 news article may have changed since publication on the 30 March 2010. Our car specifications, reviews, and prices may only apply to the UK market. You may wish to check with the manufacturer or your local Fiat dealer, before making a purchasing decision. E.&.O.E. You may NOT reproduce our car news in full or part, in any format without our written permission. carpages.co.uk © 2017