Prices and details of the Fiat 500byGucci have been announced for the UK market.
The Fiat 500byGucci will be available with two engine options, a 1.2 litre - costing £14,656 OTR - and the 0.9 litre TwinAir - priced at £15,765 OTR.
The special edition of the Fiat 500 has been customised by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile.
"The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.
"And the on-line sales process adds another dimension to the individuality of this special model, creating an even greater sense of exclusivity and exceptional customer service."
The car will be available to order online initially, following in the footsteps of the Fiat 500 Pink and Fiat 500 Matt Black special editions. Customers can fully configure their Fiat 500byGucci, pat a deposit, order directly from the factory, track the car's progress, make the final payment and then finally, can arrange a special delivery of the car direct to their home.Published 19 May 2011