Fiat and Gucci have announced the debut of the Fiat 500byGucci advertising campaign, which will appear in newspapers and lifestyle magazines worldwide from May 2011. The launch follows the unveiling of the Fiat 500 customised by Gucci Creative Director Frida Giannini.
The campaign was conceived by Giannini, shot in Rome, by Mert Alas and Marcus Piggot and features model Natasha Poly as the protagonist of the Fiat 500byGucci.
The single and double page spreads will appear in publications throughout the year. The Fiat 500 by Gucci will be available for pre-order until 30th June 2011 with prices from 17,100 euro. A preview event of the Fiat 500bygucci will happen in Paris, London and Tokyo, before the European commercial launch in June 2011. The fiat 500byGucci will then be available worldwide at the end of the year.Published 18 May 2011