Fiat 500 Blue&Me

Fiat 500 Blue&Me

Fiat 500 Blue&Me

Blue&Me is an innovative, Windows Mobile-based system arising out of a joint venture between Fiat and Microsoft. The easy-to-use system features USB music player connectivity, and employs Bluetooth technology to allow vehicle occupants to communicate with the outside world via mobile phones.

One year after its launch, the Blue&Me system is enjoying considerable commercial success and is the recipient of numerous awards including business research and consulting firm Frost and Sullivan’s 2006 Excellence in Technology of the Year Award for European Automotive Telematics and Infotainment, and Telematic Update of Detroit’s Best Telematic Solution of the Year 2006. Furthermore, Automotive News Europe awarded the Eurostats 2006 prize to Giuseppe Bonollo, Vice President, Product Portfolio Management, for the success of the system installed in Fiat Group cars.

Blue&Me is fully integrated into the vehicle, and offers a sophisticated handsfree system with voice recognition, that allows customers with Bluetooth mobile phones to make and receive calls without operating the mobile handset itself. The control keys are located on the steering wheel, and include the facility to scroll search through a mobile’s phone book, as well as muting the system for a private call. Users store their mobile number only once on the system, and a personal phone book may be transferred fully and then automatically updated whenever the system detects the mobile phone.

No voice learning stage is required, due to the state-of-the-art voice recognition system. Blue&Me is able to store up to five mobile phones simultaneously, thus permitting more than one vehicle occupant to make immediate use of the system.

In addition, the system features a USB port located on the 500’s transmission tunnel to allow playback of music audio files via any digital system with an analogue connection, such as MP3, WMA, WAV, smart phones or a USB flash drive.

Published 19 January 2008 Melanie Carter

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