The recent JD Power satisfaction survery has Fiat place in 22nd position, the highest that the brand has achieved.
The recent JD Power satisfaction survey has Fiat place in 22nd position, the highest that the brand has achieved. The result is primarily due to the Fiat 500 and its TwinAir engine.
"Owners rated the Fiat 500 as more appealing than any other city car available, especially because of its retro styling and impeccable driving manners," says JD Power. It also comments: "Down from second spot in last year's survey, but the seven-year-old Panda is still showing well. Owners found it easy to get into and out of, and praised Fiat dealers for their servicing."
Fiat's position of 22nd place is the highest position that the brand has achieved. Three years ago, Fiat placed in 299th position, then last year, in 26th position. In the survey’s City Car category, Fiat 500 finished 2nd while the Fiat Panda came 4th.
"Clearly, there is a massive amount of work still to be done," says Andrew Humberstone, managing director, Fiat Group Automobiles UK. "However, the positive results of the task we initiated three years ago to improve customer satisfaction in Fiat and its products are starting to show through.
"We know there is a long way to go. But I am sure that these last two years of steadily improving results will continue to be seen in future JD Power surveys."
Fiat's drive to improve the service provided by their dealer network also had a part to play in the results of the survey, along with improved reliability, new technology such as MultiAir and TwinAir engines and the eco:Drive fuel saving equipment.Published 3 June 2011