World's Largest Ferrari Showroom Opens

New Showroom


The world’s largest Ferrari and Maserati showroom was officially opened in Egham, Surrey, last week when a £500,000 enlargement and refurbishment of the famous Tower Garage was completed. The historic home of Maranello Sales Ltd, the 70 year-old building beside the A30, retains its distinctive all-white, art deco exterior and landmark tower. Inside, the showroom now has space to display 50 new and pre-owned cars, and houses ‘The Maranello Store’ which offers customers the very best of Ferrari and Maserati accessories, clothing, models and books. This store is the first of its kind in the UK.

  • Famous Tower Garage undergoes complete refurbishment
  • Historic home of Maranello Sales Ltd becomes dedicated sales showroom
  • 500 guests attend gala-opening of £500,000 facility
Speaking at the grand opening attended by almost 500 customers and guests, Paul Burrows, General Manager of Maranello Sales, commented, "This charismatic site has been home to Ferrari cars since 1967 and to Maserati cars since 1998. Demand for both brands has grown steadily over the years – with over 600 Ferrari and Maserati cars sold last year – and the need to improve Tower Garage became urgent. As part of our continuous striving to deliver the best possible service to customers, our Aftersales Operation was relocated to a £1 million purpose-built facility at Thorpe in 2002. That move enabled the re-creation of the entire Tower Garage site as a dedicated sales showroom.

"The building is rightly listed as a Grade II structure and consequently its exterior has changed little since its conception in 1933. However, inside, we have more freedom to adapt it to modern requirements and I’m confident that Maranello Sales Ltd now has another world class facility for both brands, to mirror the highest standards set by our Aftersales Operation," concluded Burrows.

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Published 25 March 2003 Melanie Carter

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