Sky Sports To Follow Ferrari Race Team
Published: 25th March 2003
"The spectacular performance of Veloqx Motorsport on and off track during its debut season attracted the interest of programme planners at Sky," announced John Newman, Commercial Director of TMC. "Now, together with CSS, we have concluded an agreement with Sky Sports for a series of 30-minute programmes charting our progress during 2003. Our campaign to win the FIA GT Championship will be spotlighted by 10 fly-on-the-wall type programmes, with plenty of interviews with our race drivers plus behind the scenes, as well as on-track, action. The programmes will be transmitted, with up to three repeats in the 72 hours after first broadcast, between March and December."
The programmes are guaranteed prime-time broadcasting positions
on Sky Sports 1, 2 or 3, with plans for networking them across
Asia and Australia via Star and JSky Sports. TMC’s two
24 Hour race activities – at Spa with the TMC’s
360 GTs and at Le Mans with the 550 Maranello GTS cars, racing
as the Veloqx Prodrive Racing joint venture – will be
the subjects of their own dedicated programmes.
