Described as the most exclusive club on the web, the ‘Ferrari Owners’ Site’, gives Ferrari owners a range of unique opportunities to enjoy unprecedented access to the very heart of Ferrari and to build a personal, interactive rapport with the marque that goes way beyond the normal manufacturer/customer relationship.
- Exclusive website caters for owners of modern and classic Ferrari cars of all ages
- Delivers unprecedented direct access to the very heart of Ferrari
- Offers Ferrari owners unique insights to the company, its cars and its history
- Limited-edition products on offer include Formula 1 parts from race-winning cars
- Previously unpublished documents available from the Ferrari Historic Archive
Through the Owners’ Site, Ferrari hopes to further strengthen the very special manufacturer/ customer relationship that is a fundamental part of the company philosophy. For Ferrari owners, their relationship with the marque goes way beyond merely using their car, and is enriched by being part of a world of history, motorsport, advanced technology, news and information. There are now more than 50,000 Ferrari owners worldwide and the new Owners’ Site allows them to join the web’s most prestigious club.
Each Ferrari Owner is allocated a personal user identity and password to enter the site at (www.owners.ferrari.com ). The site, which currently offers a language choice of Italian or English (and German in the e-commerce section), will be translated into Japanese from early next year. It is updated daily and is designed for optimum clarity, with a simple, linear style to encourage intuitive browsing.
So strongly are Ferrari Owners looked upon as members of the Ferrari family, that earlier this year, they were some of the first people in the world to learn all about the sensational new Enzo Ferrari model.
The Home Page acts as ‘the magazine cover of the site’ by highlighting the month’s special features and presenting links to the six main zones – Inside Ferrari, Limited Edition, Car, Motorsports, Vintage and Grand Tour. Inside Ferrari opens the gates of the Maranello factory to its customers and introduces them to the people and the places behind the legend. The zone takes them on guided tours of the wind tunnels, final assembly area, the VIP showroom, the Fiorano test track and Mugello race circuit (where Corso Pilota owners’ driver training days are held), to the Galleria Ferrari museum and historic Carrozzeria Scaglietti plant.
Limited Edition gives owners access to an exclusive selection of tailor-made limited-edition products, many of them made only to special order. The products share the characteristics of Ferrari’s GT cars – exclusivity, meticulous attention to detail, class-beating performance, high-technology and a touch of craftsmanship. Items available range from Racing Shoes (just like Michael Schumacher wears) and personalised luggage sets, to a special range of cashmere clothing including polo-shirt, body-warmer and pullover, and a complete home gymnasium work-out set – the red and beige Ferrari Unica costing €12,500 (£7,875).
Occasionally one-off items are offered exclusively on the website. These have included a single carbon fibre engine cover from a Formula 1 Ferrari, signed by team manager Jean Todt and priced at €3,250 (£2,050) and a run of 99 one-quarter scale models of the world championship-winning F2001 made by Amalgam, and costing €22,500 (£14,240).
Car is dedicated to the current range of Ferrari models and follows in great detail the creation of every model from concept and styling, through research and technology, to production and marketing. This zone also offers services, such as online car insurance for new and pre-owned or classic cars.
Motorsports aims to deliver all the excitement of the racetrack, with news from Formula 1 and extensive coverage of international rounds of the Challenge series organised by Ferrari in Europe and North America for specially prepared 360 Modena cars.
The Vintage zone embodies a passion for classic cars with features and services for owners of Classic Ferraris, plus news of European and US Historic Challenge races. For the first time in the 55-year history of Ferrari, owners can now access and download items from the previously confidential Ferrari Historic Archive of 5,500 original documents. Details of every Ferrari ever made can be viewed and owners can download PDFs of their own car’s original build schedule – obtaining an automotive ‘birth certificate’ for their vehicle. This freshly disclosed archive information may boost the value, prestige and enjoyment of owning their cars. Within the Vintage zone a special link takes owners to the new online interactive Classic Parts Service.
Grand Tour is entirely devoted to Italy, its culture and its charm. Divided into cities, events and tours, this information bank comes in response to the demands of website users, who are keen to broaden their knowledge of the country in which Ferrari was born and continues to flourish. Ferrari’s clients in Italy will now be able to find out about the more exclusive and characteristic events that take place in various locations within the peninsular. Descriptions of the major cities and of the most scenic routes help visitors to discover interesting places, as well as where to stay and where to eat. During 2003, Grand Tour will be supplemented by new cities and tours, and the programme of events will be regularly up-dated throughout the year.
In addition to the six main zones, the Ferrari Owners’ Site hosts a Members Notice Board with a ‘Your Ferrari’ section (where owners can create a virtual garage and load it with details of their car, its servicing schedules and their local dealership), a ‘buddy list’ function where owners can store their personal details and get in touch with other owners with similar models and interests, and a diary of special events. This Events section previews major shows, festivals and races around the world of interest to Ferrari owners and enthusiasts.
Every month, the Ferrari Owners’ Site Newsletter is emailed to registered owners keeping them up to date with important news and the latest offers on the website. The site also provides an opportunity for owners to exchange views and news with other Ferrari owners through three dedicated Forums – Car, Motorsport and Vintage for classic car owners.Published 16 November 2002