Superb New Dealership Opens In Swindon

Dick Lovett Ferrari and Maserati Swindon

 

A superbly equipped new dealership showcasing the finest exotic Italian sportscars is now open for business in Swindon. The purpose-built, state-of-the-art Ferrari and Maserati facilities at Dick Lovett (MHT) Limited, will enable the company to offer customers of both marques the highest levels of service.

The extensive, 800 m2 dealership brings together sales and after-sales operations for new and pre-owned cars, service and repair workshops, plus a retail shop for Ferrari and Maserati merchandise and branded accessories – all under the same roof, located just three minutes drive from Junction 16 of the M4.

The re-creation of the Ashworth Road, Bridgemead, facility represents a £2.2 million investment by the Dick Lovett Group. It is determined to improve on the high standards of personal service and product expertise established by the small, but greatly respected Northleach-based, Ferrari and Maserati dealership MHT, which it acquired in April 2002.

"The relocation to our spacious new premises in Swindon will allow us to offer an even better service to existing and new customers in the future," comments Dealer Principal, Julian Wraight. "Technical experts have transferred from Northleach to our new site, and we have gone to great lengths to ensure that we offer a truly outstanding combination of expertise, experience and personalised service for Ferrari and Maserati owners at our more accessible, self-contained facility."

The Swindon Ferrari and Maserati dealership has room to display 15 new and pre-owned cars, while the workshop, which boasts the very latest technical and diagnostic equipment, has servicing bays for 10 vehicles.

Mr Julian Wraight, who previously worked for both MHT and Dick Lovett, heads a 20-strong team which includes Chief Engineer Peter North, who has over two decades experience with MHT, and After-Sales Manager Duncan Manning – almost 20 years with Dick Lovett Porsche.

Although already open for business, the official launch of the Dick Lovett (MHT) Ltd Swindon facility is scheduled for 10 October. The Dick Lovett Group is planning to open its second Ferrari and Maserati dealership in Cardiff, in December.

Published 4 October 2003 Melanie Carter

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