The sight of exotic sports cars is not unusual in Mayfair, but a convoy of 32 of them certainly drew plenty of attention – especially as there were seven beautiful Ferrari and Maserati models, including an immaculate Ferrari Dino 246 GT.
The occasion was the start of the St. Moritz Blitz, a five-day rally from London to St. Moritz in Switzerland.
Maserati UK supported the event by providing two brand new Maserati Spyder models. Two teams – one female and one male – secured the use of these special sports cars by making a substantial contribution to the Children with AIDS Charity, the organisation which will benefit from the rally.
Model turned make-up artist Jemma Kidd, waved the starting flag in Charles Street, W1 to set the 32 cars on their way to St. MoritzPublished 27 June 2002