- New Performance Driving Experiences
- Exclusive access to the inner world of Ferrari
- Unique travel and hospitality for the selected few
Ferrari ownership is about much more than extreme performance and enjoying the world’s most exclusive sports cars - it’s a passion inspired by one great man: Enzo Ferrari. His life was dedicated to the freedom, beauty and exhilaration of the sports car, producing fabled designs of engineering excellence and unsurpassed style for both the road and track.
Ferrari is now offering UK customers the opportunity to live the dream experiencing a range of activities in the car, on some of the world’s finest racing circuits, and away from the car in the most luxurious settings.
The name ‘Fiorano’ is taken from the development test circuit located alongside the historic home of Ferrari at Maranello in Italy. It symbolises the heritage, emotion and innovative engineering that lies at the heart of the Ferrari legend. From this passion comes Fiorano Ferrari, a new programme which connects owners to the private, inner world of Ferrari. These special benefits and experiences are specifically tailored for owners who purchase a new Ferrari from an official Ferrari dealership in the UK.
Fiorano Ferrari Membership
From the moment a client takes the first magical step into the world of Ferrari as they sign the order for a new car, they are welcomed into Fiorano Ferrari.
When their new car arrives, they receive an exclusive gift set containing a number of luxury items, plus their unique Fiorano Ferrari membership card. This opens the door to a range of activities available through Fiorano Ferrari. These include an invitation to attend a complimentary Performance Driving Experience, VIP invitations to private Ferrari events, access to the restricted Fiorano Ferrari website and a discrete communication programme with news from Ferrari.Published 29 September 2005