Ferrari North Europe Ltd turned to DVLA Personalised Registrations in order to put the finishing touches to its brand new Ferrari California sports car, which makes its UK debut at the Goodwood Festival of Speed on 3rd July 2009.
Arguably the most eagerly anticipated car of the year, Ferrari's first coupe cabriolet is viewed by many automotive experts and journalists as the ultimate two-plus GT car.
While the world renowned Italian manufacturer can work its magic and develop thoroughbred cars to keep the 'Prancing Horse' ahead of its rivals, it cannot conjure up the perfect registration for their steeds on our shores. However, DVLA Personalised Registrations' decision to open up its F-series registrations last year provided the perfect opportunity - with F1 CAL becoming available.
Richard Gordon, Regional Manager for Ferrari North Europe Ltd, said: "The California is a ground-breaking car for Ferrari. It's our first coupe cabriolet with a folding metal roof and front-mounted V8 engine takes our brand into a whole new sector.
"The world's press have driven it and, like ourselves, believe it to be a flawless GT. We wanted the perfect registration to befit its desirability. Thankfully, DVLA Personalised Registrations released its F-series last year and we worked hard to ensure we were able to secure F1 CAL - a registration that can only be described as ideal for our new car."
Damian Lawson, DVLA Personalised Registrations' Marketing Manager, said: "We are delighted that a DVLA Personalised Registration will feature on the first Ferrari California to arrive on our shores. With Ferrari synonymous with Formula One, F1 CAL, for obvious reasons, shone out from the millions we have in our database as the perfect plate for the California."
Ferraris are a favourite with visitors to DVLA Personalised Registrations' highly regarded website which attracts up to 1 million visitors a month. Between October 2008 and February this year, Ferrari models were viewed 57,283 times on its gallery which allows users to put their selected personalised registrations on a car of their choice.
The Ferrari California is the first Ferrari Gran Turismo with a mid-front eight-cylinder engine: a vehicle which uncompromisingly combines sportiness with versatility. Like all new Ferraris, the Ferrari California contains a wealth of cutting edge technology such as Direct Injection and a 7-speed Dual Clutch Transmission, both of which make their debut on the new California.Published 24 June 2009