One To One Personalisation Programme for the 599 GTB Fiorano

Ferrari 599 GTB Interior

Ferrari 599 GTB Fiorano

An important piece of news from the Ferrari stand at the Paris Auto Show is the announcement of the extension of the One To One Personalisation Programme to the 599 GTB Fiorano. The decision to extend the service to the most powerful 12-cylinder in our current range follows on from the success the One To One Programme has enjoyed since its launch in March for the 612 Scaglietti.

Ferrari 599 GTB Fiorano clients will now be able to visit the dedicated Atelier in Maranello to create their own truly bespoke car. Not only will they have a vast range of special content to choose from but they will also be assisted by specially trained Ferrari consultants. As at Geneva, we’ve recreated the Atelier for our stand at the Paris Show too. This is an area to which clients can come to work out every last detail of their 599 GTB Fiorano on the basis of their own needs and tastes. Needless to say, dedicated Ferrari staff will be on hand to work with them at each step of the way. Naturally, all of the various personalisation options on offer will ensure that the intrinsic character of the car is unchanged and will not in any way impinge upon the car’s active or passive safety systems.

One of the main areas of interest to 599 owners interested in the One To One Programme will be exterior colours. The 599 exhibited on the second floor of the stand is a good example of what can be done, in fact, as it features a beautifully elegant, sporty out-of-range metallic blue exterior livery. New wheel rim colours are also now available too. The 599 GTB Fiorano’s interior can now also be personalised in Terra Bruciata and Maculato Opaco. Leather finishes such as ‘maculatura’ (a light ‘leopard skin’ speckling), ‘goffratura’ (a rough embossed-type finish) and ‘sporcatura’ (fine, dark speckling for a distressed look) are available now too. With regard to onboard equipment and finish, they can order Alcantara carpets and boot trim (the boot can also be trimmed entirely in leather, if preferred).

Since it opened in Maranello four months ago, the Atelier has been involved in the styling of no less than 20 bespoke 612 Scagliettis. Historic and out-of-range colours, such as Grigio Ferro Met and Rosso Monza, have proved particularly popular. The new interior shades have been much sought after too, specifically the speckled matt finishes. Almost all of the clients that have chosen this finish have also requested cream stitching for the Prancing Horse on the headrest too.

Published 3 October 2008 Melanie Carter

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