Chrysler Launches Official Dodge Ram In The UK

Dodge Ram SRT-10

Dodge Ram

Chrysler dealers in the UK will start official imports of the Dodge Ram pick-up truck in October, priced from £25,995 (CVOTR).

The Dodge Ram SRT-10 Quad Cab and Dodge Ram 5.7-litre 4x4 Laramie 1500 Quad Cab will be available from all Chrysler Jeep dealers in the UK in left-hand drive. The Laramie is priced at £25,995 (CVOTR, before VAT) and the SRT-10 is £37,995 (CVOTR before VAT).

Simon Elliott, Managing Director of Chrysler Group UK, said: "There is a big market for classic American trucks in the UK, but up until now, a grey-import has been the only way to get your hands on one. Buying an officially imported Dodge Ram through a Chrysler dealer means you get our three year/60,000 mile warranty and access to dealer servicing. You will also get a Thatcham Category 1 alarm system and a quality single vehicle approval (SVA) conversion to make sure you are fully road legal.

"As we get our vehicles direct from the factory our dealers will also undercut the current importers - the Dodge Ram SRT-10 will be around £4000 less than our competitors."

The Dodge Ram SRT-10 was devised as the most powerful and fastest production pick-up ever and features the 8.3-litre V10 engine from the Dodge SRT-10 supercar. It produces a class-demolishing 500 horsepower and 525 lb-ft of torque, topping 150 mph and reaching 60 mph in just over 5 seconds. UK-spec cars will feature a full-length truck bed tonneau cover, 22" alloy wheels, leather heated seats, side airbags and a rear window defroster.

This super truck will also be joined by the Dodge Ram 5.7-litre 4x4 Laramie, which with a towing capacity of 7350 lbs (4036 kg) is an impressive - and unique looking - workhorse. UK-spec cars will feature side airbags, leather heated seats, 17" aluminium wheels and a rear window defroster. An optional full-length bed liner and 20" wheels are available.

50 vehicles will be available through all Chrysler UK dealers from October.

Published 4 October 2005 Melanie Carter

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