Young Artists Use Cars As Their Canvases
Published: 25th October 2002
Show organiser the SMMT wanted to have a stand specifically aimed at children, and when Daihatsu was approached the Japanese carmaker grasped the opportunity. They came up with 'Paint Box', which provides children aged between two and 11 with special felt-tip pens that they can use to draw on seven of the company's vehicles.
Since Daihatsu wanted to use the stand purely for entertaining the kids and not for promotional purposes it has recruited sixth-form students from a local school to staff the stand throughout the Show.
Steve Eardley, promotions manager of Daihatsu, said: “We left the sales people away from it and got the local community involved instead. We've been prepared from the beginning that Paint Box is more for the Motor Show than for Daihatsu - it's for the kids.”
Eardley said the stand had benefited from its location near
the main visitor entrance, through which SMMT calculates that
65 per cent of visitors will pass. Parents have been encouraged
to use the stand as an opportunity to take a breather and
as a meeting point at the end of the Show while their children
are entertained.
