Daihatsu Opens A Dealer A Week As 2004 Sales Success Continues

Daihatsu Copen


Japanese compact car specialist Daihatsu saw its UK dealer network grow at the rate of one new dealer a week in the first three months of 2004. At the same time, sales of its ‘greener’ city cars have continued to outstrip last year’s.

In the first three months of 2004, Daihatsu opened 12 new dealerships, one for each working week. Two more showrooms, due to open within the next two months, will bring its total UK dealer network to 104.

During the same three-month period, sales of Daihatsu’s compact cars have continued to surpass those of 2003.

March 2004 sales were up by nearly a quarter (23.24 per cent) on March 2003, which left Daihatsu’s first quarter sales more than a third higher (36.93 per cent) than 2003.

Operations Director Paul Hegarty said: "After such a solid start to the year, we are now working hard to ensure we maximise the next big event in this year’s automotive calendar, the national Motor Show, which runs from 27 May to 6 June.

"With this in mind, for the first time ever at this year’s show, as part of the new ‘live’ format, visitors will be able to drive a selection of our cars, including the Copen roadster, with its electrically operated hard folding roof, on site at the Birmingham NEC."

Published 21 April 2004 Melanie Carter

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