Daihatsu is driving down the cost of Fourtrak competitive parts by an average of over 40%, allowing owners of the popular 4x4 workhorse to continue using genuine components.
The compact car specialist also hopes to boost dealer business, winning back customers who have switched to alternative suppliers.
The campaign is mainly aimed at 1993-2002 Fourtraks - a vehicle parc of more than 16,000 vehicles.
Average savings among the 41 parts covered is 45 per cent and all parts carry a three year/60,000 mile warranty.
Typical examples include a brake master cylinder reduced from £295.99 to £86.85 - a 71 per cent cut, front shock-absorbers slashed from £52.65 to £23.66 - 55 per cent down - and a clutch disc reduced from £94.32 to £51.92 - a saving of 45 per cent. All prices quoted are retail excluding VAT.
Daihatsu Parts Manager, Gary Langford, said: "There is a strong following for the Fourtrak, especially among farmers and contractors, and we know these owners would much rather fit genuine parts to ensure reliability.
"Trade outlets too prefer avoiding the hassle of finding alternative supplies so we will send leaflets to more than 11,000 of them, highlighting the exceptional value our Daihatsu parts now represent."Published 25 November 2004