Daihatsu Tests Generations' Driving Skills

Does your granddad think he’s Stirling Moss? Does your daughter think she’s got real pulling power? Daihatsu is gearing up to find out which generation is better behind the wheel – the over 55s or the under 25s – in the ‘Daihatsu Charade Generation Driving Challenge’.

Are the under 25s, brought up in a high-tech era, masters of the nation’s highways and bye-ways? Or have years of experience behind the wheel for a generation that learnt to drive when the Rolling Stones were still wrinkle free, kept the over 55s in the number one road-users’ spot?

Now Daihatsu is challenging families and friends to go head-to-head to prove once and for all which age-group is better behind the wheel and to try to win themselves a brand new Daihatsu Charade, widely acclaimed as Britain’s best performing city car from just £5,995 on-the-road.

Thought Provoking and Fun

The Challenge begins with a theory quiz, covering everything from the official Highway Code to more thought-provoking questions.

Participants must enter in ‘generation pairs’, which can be any relation or family friend as long as one is 25 or under and the other is 55 or over.

The top scoring under 25-year-old and over 55-year-old from each dealership will then go through to one of five regional heats, where their basic driving skills will be tested in a series of fun manoeuvring challenges. In the event of tiebreaks, names will be entered into regional prize draws.

From the regional heats, the top scoring individuals from each generation will then go through to a prestigious national final in October at the Heritage Motor Centre in Warwickshire, where the overall winner will be awarded their prize of a brand new Charade.

The Generation Debate

Explaining the idea behind the competition, Daihatsu Marketing Director, Paul Tunnicliffe, said: "The generation debate is always a hot topic for debate because while each new generation believes it is better than the last at just about everything, driving being no exception, the older generation usually insists that with age comes greater wisdom and control.

"The challenge itself promises to be great family fun and may well dispel some myths about the capabilities of drivers of certain ages."

Published 26 August 2003 Melanie Carter

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