Citroen Smashes Sales Records Again

Citroen broke yet more records in the UK last month with its best ever March performance and total car sales of 24,668. This helped the Company to record the most successful first quarter sales in its history, at the same time overtaking Renault to take fifth place in the table of the country’s top-selling car manufacturers.

Over the first three months of the year the market as a whole experienced a slight decrease, yet Citroen’s continued popularity was brought sharply into focus with over 12% more buyers helping the Company to a market share of 5.7%.

Notable market growth has been seen this year in the retail, diesel and supermini sectors – all areas in which Citroen has performed particularly well. The Company increased its retail sales by 20% in the first quarter, making it the third biggest manufacturer, while its diesel sales have continually outperformed the rapidly increasing market.

And with over 7% of all superminis sold in the UK now sporting a Citroen badge, the Company is also flourishing in this major market. The funky C3 is going down a storm, with over 11,000 having been snapped up already this year, whilst the cult-like status of the Saxo ensures that it continues to prove extremely popular. On top of this, Citroen’s successful range of people carriers accounts for a quarter of all MPV sales.

To keep the ball rolling, Citroen’s current range of unbeatable offers, available until the end of April, includes cashbacks of up to £3,500 on the C5, £2,600 on the hugely popular Xsara Picasso, and £2,000 on the C3 supermini, while a cashback deal on the new 1.4i Xsara Forte saloon makes this family car available for just £8,495.

Published 5 April 2003 Melanie Carter

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