Citroen Sales Reach An All Time High

Citroen has announced record UK sales of some 153,619 vehicles in 2002, continuing the Company’s recent run of success in this country and helping to consolidate its position in the top six of the automotive premier league with a car market share of over 5%, well ahead of rivals such as Toyota, Nissan and MG Rover.

The Xsara Picasso was the country’s best-selling MPV for the second year in a row, while the newly-launched C3 supermini clocked up sales of over 15,000, combining with those of the ever-popular Saxo to give Citroen a record share of the growing small car sector.

Further notable achievements saw sales of the C5 rise by 50%, as did sales of the Berlingo Multispace. Not only was this model the UK’s most popular budget MPV, but in December alone it sold almost 900 units – more than in its first full year!

And in a year in which UK diesel sales rocketed to an all time high, with almost a quarter of all new car sales, Citroen reinforced its reputation in this rapidly growing sector by performing even better than the market with an increase of almost 47%, overtaking Vauxhall to move into fourth place in the diesel sales table.

Citroen also made great gains overseas, with global sales in excess of 1.3 million – the Company’s sixth successive record year. This performance helped PSA Peugeot Citroen to an all time record, strengthening its position as Western Europe’s second biggest manufacturer.

The principal players behind this worldwide growth were the C3 - voted car of the year in Spain, Holland and Denmark - the Xsara Picasso and the C5, which experienced major sales growth in Europe at a time when early figures for some major rivals, such as the Ford Mondeo and VW Passat, indicated significant decreases.

Published 10 January 2003 Melanie Carter
 

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