Citroen Achieve Record Values At First Live Online Auction
Published: 9th October 2004
Citroen C5
Conducted by BCA at their Measham auction centre on 24 September, the success of the sale was in part attributed to Citroens Approved Used Car dealers being able to watch proceedings live via the internet and bid remotely against buyers in the auction hall. BCA’s Live Online system delivers all the atmosphere and ambience of the auction direct to the dealer’s PC.
The results were particularly pleasing for the company as they reflect the growing demand for the marque’s range in the used car market. This comes at a time when Citroen have just launched the significantly revised New Look C5 and will shortly be launching the stunning family sized C4.
Michael Brown, Head of Vehicle Remarketing for CitroenUK, said “Our Approved dealers really appreciated the convenience of bidding live on the internet for top quality ready to retail product. The success of this new format rounded off a marvellous month, which saw Citroen become one of BCA’s best performing manufacturers in terms of stock turnover and sales performance versus book.”
Citroen is set to repeat the Live Online auction experience for its Approved dealers on the 22 October 2004 at BCA Measham.
Citroen C5
Our Citroen C5 Guide lists the full specification of the current UK C5 range, including car prices, fuel consumption, dimensions and other vital data.
Price Range: £15,595 - £24,395
Body Style:
Fuel:
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Models in the range: 12
Our Car Buyer’s Guide covers all of the UK’s major new cars and includes CO2 ratings and car insurance groups. Data updated on the 6th July 2008
