The latest Citroen television advert is set to be a bit of a monster when it hits the screens next week, featuring state-of-the-art ‘morphing’ special effects, a serpentine Medusa with radio-controlled hair, an ogre and two menacing dogs.
This eye-catching creation and its characters are used to illustrate the calming effect of a ride in Citroen’s ultra-comfortable C5, following the stress of a classic family-shopping trip - an ordeal that is capable of turning any ‘normal’ British family into raging monsters and mad dogs.
As the advert unfolds, viewers see a frightening looking ogre, accompanied by two enormous dogs and a striking Medusa with snakes in her hair and bright yellow skin, snarling their way through a crowded shopping centre and across the car park. What viewers don’t see are the three hours required to make up each of the actors, as well as the battery packs up the Medusa’s shirt, and the man wielding the radio controls for her snake-festooned mask.
The Citroen C5 may not seem the obvious mode of transport for these bizarre characters, but here the narrative takes another twist. Viewers now witness the dramatic effect that the space, generous levels of equipment, including air conditioning and electric seats, and the cosseting ride offered by the C5 has on its outlandish occupants.
The ambient environment of the C5 cabin turns them back into the peaceful, happy family they once were – Mrs Medusa and Mr Ogre become a recognisable husband and wife, while the large, menacing dogs morph into their two angelic-looking daughters – and all is normal again. Until the squeegee man approaches at the traffic lights…!Published 28 February 2003