The Latest Citroen TV Ad - It's A Bit Of A Monster
Published: 28th February 2003
This eye-catching creation and its characters are used to illustrate the calming effect of a ride in Citroen’s ultra-comfortable C5, following the stress of a classic family-shopping trip - an ordeal that is capable of turning any ‘normal’ British family into raging monsters and mad dogs.
As the advert unfolds, viewers see a frightening looking ogre, accompanied by two enormous dogs and a striking Medusa with snakes in her hair and bright yellow skin, snarling their way through a crowded shopping centre and across the car park. What viewers don’t see are the three hours required to make up each of the actors, as well as the battery packs up the Medusa’s shirt, and the man wielding the radio controls for her snake-festooned mask.
The Citroen C5 may not seem the obvious mode of transport for these bizarre characters, but here the narrative takes another twist. Viewers now witness the dramatic effect that the space, generous levels of equipment, including air conditioning and electric seats, and the cosseting ride offered by the C5 has on its outlandish occupants.
The ambient environment of the C5 cabin turns them back into
the peaceful, happy family they once were – Mrs Medusa
and Mr Ogre become a recognisable husband and wife, while
the large, menacing dogs morph into their two angelic-looking
daughters – and all is normal again. Until the squeegee
man approaches at the traffic lights…!
