Citroen's C2 Meets The Ministry

The Citroen C2 Ministry Of Sound Special Edition

Citroen

Citroen has teamed up with Ministry of Sound - leaders in world dance music and youth culture - to introduce the loudest and funkiest C2 models so far. The two pumping versions of the sporty VTR and Furio models, featuring state-of-the-art sound systems and their own Ministry of Sound styling treatment, will hit the UK’s streets from 1st June.

Appealing directly to the youth end of the market, just 2,000 C2 Ministry of Sound special edition models are available, all featuring Sony’s latest Xplod MP3/CD player. Offering crisp, clear sound, this powerful head unit delivers far more power (max. 200W) to the upgraded speakers than a standard system and features a detachable aluminium front panel with new ‘Motion Blade’ design.

Thanks to the system’s in-built MP3 player, C2 music lovers can playback their favourite digitally-downloaded tracks, while new ‘Sub Switch’ technology allows subwoofers to be added and controlled from the head unit. The system is rigged up to six uprated speakers which, thanks to their 2-way design, provide a much clearer and more defined sound that will blast away the competition.

The Ministry of Sound logo is probably the most recognised logo of its kind in the world, so there’s no mistaking the subtle interior styling enhancements, such as the branded speakers, door sills and CD holder below the new Sony head unit, as well as an aluminium effect finish to the air vent and fascia surrounds. Outside, in addition to the familiar bold lines of the C2, a smart chrome Ministry of Sound badge adorns the rear.

The head of brand marketing for Ministry of Sound, Oliver Hall, says, "Being innovative and inspirational is what Ministry of Sound is all about. Our partnership with Citroen has added a powerful and technologically advanced sound system to a stylish urban car and created a great package for anyone who takes their music seriously."

The C2 Ministry Of Sound VTR comes with a 110hp 1.6i 16V petrol engine that accelerates from 0-62mph in 10.9 seconds and on to a top speed of 121mph. Drivers can also enjoy cool finger-tip gearchanges thanks to the SensoDrive clutchless transmission. The 75hp 1.4i Ministry of Sound Furio is ideal for young drivers who want lively performance, yet who appreciate economy of 48mpg on the combined cycle.

The models are stacked with equipment like foglamps, variable power steering, electric front windows and door mirrors, and remote central locking with deadlocks, as well as four airbags and ABS with EBD and EBA. The VTR adds some useful extras, including an anti-theft alarm and stylish 16" alloys, while both models benefit from sporty styling, with body coloured bumpers, side skirts and rear spoiler and a chrome tailpipe.

For added reassurance, the C2 is one of Europe’s safest superminis, having achieved 4 stars in the recent Euro NCAP crash tests. And with group 3 and 6 insurance ratings for the Furio and VTR models respectively, as well as 20,000 mile service intervals and a three year warranty, the youth market will find both models easy going on the wallet.

And to make them even more attractive, these special edition models will be available with one year’s free insurance until the end of June (ages 21-80), with the C2 Ministry of Sound Furio priced at £9,495 and the C2 Ministry of Sound VTR priced at £11,295.

Alain Favey, managing director, Citroen UK, comments, "VTR and Furio illustrate exactly what makes the C2 the ideal urban sporty supermini and teaming up with Ministry of Sound for this special edition will further enhance its appeal to the youth market."

Published 24 May 2004 Melanie Carter
 

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