Citroen's Berlingo Multispace - A Fresh New Look | Part Three

Leading The Way Since 1998 – The Market

Citroen created a whole new ‘budget MPV’ market sector with the introduction of the Berlingo Multispace in 1998. Four years later it continues to dominate this rapidly growing segment despite increased competition from Renault, Fiat, Peugeot and now Ford.

Whilst simple, inexpensive cars, often based on light commercial vehicles, have long proved popular throughout mainland Europe, this type of vehicle had not previously made an impact in the United Kingdom.

It was only when Citroen launched the Berlingo Multispace, with its bright colours, the world’s largest sunroof and car-like equipment, specifications and refinement, that UK buyers really began to realise why this type of vehicle is such a big hit on the continent.

As Citroen were blazing a fresh new trail, it was impossible to predict how many buyers there would be for this sensible, value for money approach and in its first full year, the Multispace sold some 800 units. But the British car buying public soon began to realise just how much sense the Multispace made and in 2002 it is set to sell well over 7,000, some 40% up on the previous year. Today, 800 units in a month is not unusual.

And, with some 15,000 sales so far this year, this new market sector as a whole continues to expand rapidly yet, despite this growing competition, the Multispace outsells its next two rivals – combined. In the first 10 months of 2002, 6,730 hit the streets, well ahead of its closest rival, the Peugeot Partner, with 3,582, the Renault Kangoo at 2,483 and miles ahead of the Fiat Doblo at 1,383.

In total, over 800,000 Berlingos, cars and vans, have been sold worldwide – the majority of these being passenger car versions.

Citroen Berlingo Multispace– The Best Gets Better

Radically different, the New Look Citroen Berlingo Multispace has already captured the imagination of the British public. With the launch of the new model, the Berlingo Multispace has now become even more refined and grown-up.

The New Look Berlingo Multispace does not possess the conventional looks of an average family hatchback, instead it offers exceptional practicality and versatility.

Its tall stance and high seating position give a king-of-the-road driving position, appreciated by 4x4 drivers, yet without the drawbacks of low fuel consumption, extra weight and reduced agility.

Now introducing a new exterior look, a significantly updated interior, enhanced safety and equipment levels, as well as modifications to the running gear, the New Look Citroen Berlingo Multispace is likely to appeal to even more British families.

It will prove especially attractive to those looking for a different way of motoring that provides masses of space, good levels of comfort and refinement, all the equipment that anyone needs and all at a low price.

continues... | Part Four
Published 21 November 2002 Melanie Carter
 
 

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