Citroen Continues To Break Records In 2002

Citroen has sold almost as many cars in the first six months of 2002 as it sold in the whole of 1999, and with total vehicle sales of some 80,000 the Company has easily achieved its best ever first half year.

This increasing popularity has seen Citroen take 5% of the UK market, and even exceed the impressive figures set in the first half of 2001, a year when the Company achieved the most significant growth ever experienced by any car manufacturer in the UK. And this year’s growth has been particularly strong in key market areas such as diesel, with Citroen sales up by some 75%, as well as the rapidly growing MPV sector.

In fact Citroen is the dominant force in the MPV sector, and sales of the Xsara Picasso continue to accelerate, reinforcing its title of the UK’s best-selling MPV. On top of this the number of Berlingo Multispace taking to the roads is up by 30%, and with the impending arrival of the executive C8 at the end of the year, Citroen is set to strengthen this position further.

New models such as the Citroen C3 supermini and the C5 saloon and estate have also contributed greatly to this sales growth. Two months on from its launch, and with some 2,500 models already on the UK’s roads, the C3 is selling quicker than the Saxo - the Company’s all-time UK best-seller - did at the same stage in its life. At the same time, sales of the Citroen C5 have helped the Company double its presence in the large family car sector compared to 2001.

Managing Director for Citroen UK Ltd, Alain Favey, said: "Our success to date is testament to the strength of our product range and our highly attractive pricing policy. The current, on-going renewal of the Citroen range, with recent additions like C3 and C5, together with forthcoming models like C8, has helped to raise our profile positively across the market."

Published 4 July 2002 Melanie Carter

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