The game, designed by Candyspace, will utilise Facebook, Google Streetview and Google Mobile Maps, with players being able to play online and using their smartphone.This article may be out of date and is for reference only
A new online and mobile competition 'DS4SEEKERS' will uses Google's mapping technologies to create a multiplayer game of hide and seek with the new Citroen DS4.
Players will earn points by hiding and seeking virtual Citroen DS4s across Google Maps and Google Streetview worlds - each point provides one entry into a draw to win a top of the range Citroen DS4, meaning more the points accrued, the more chances of winning. Players will be provided with a new Citroen DS4 to hide each day.
DS4SEEKERS will be accessible via Citroen's official UK Facebook page. The game will run for two 10 day periods, starting on 19th July 2011, with the second planned for September 2011.
The game, designed by Candyspace, will utilise Facebook, Google Streetview and Google Mobile Maps, with players being able to play online and using their smartphone.
Jules Tilstone, Citroen UK's Marketing Director, commented; "DS4SEEKERS is an engaging, innovative and enjoyable interactive platform to introduce more people to Citroen and New Citroen DS4.
"By integrating popular and powerful technologies such as Facebook and Google, and making the application easily accessible on multiple platforms including mobile phones, DS4SEEKERS is expected to appeal to a wide audience. In a constantly evolving digital landscape, we believe DS4SEEKERS has the potential to become one of the stand-out campaigns of the year. It’s a uniquely fun display of Citroen's Creative Technologie."Published 18 July 2011