The Citroen DS3 is to appear in the music video for the brand new single 'Broken Arrow' by English singer-songwriter and global pop sensation, Pixie Lott. The partnership will be a UK first for vehicle product placement in a music video.
Directed by Gregg Masuak, the video follows Pixie in a free-fall of romantic scenes, both past and present, encountering lost loves and new relationships. Out on 11th October 2010, the single is a brand new track from the re-released version of Pixie Lott's multi-platinum 2009 debut album, Turn It Up, which has sold over 600,000 copies in the UK alone.
Marc Raven, Citroen Communications Director, commented: "Pixie Lott is one of the most talented and successful young performers of our time. We're thrilled DS3 was chosen to appear in her new video - a happening vehicle for an up and coming artist."
The attention-grabbing Citroen DS3 is the first model in Citroen's distinctively-styled DS line. Refreshingly new - not retrospective - Citroen DS3 is an audacious addition to its class, placing desire at the heart of the motoring experience with its aesthetic appeal and vitality.
Pixie Lott is a 19-year old multi-award-winning singer-songwriter from London. She rose to fame with her June 2009 debut single 'Mama Do (Uh Oh, Uh Oh)', which went straight to number one in the UK charts, with her debut album producing five consecutive Top 20 singles. Pixie has recently appeared as a guest judge on The X Factor.Published 17 September 2010