A New Season Of Street Mapper Featuring The Citroen DS3

Citroen DS3

Citroen DS3

Street Mapper - Citroen's digital Anti-Retro city guide - continues with a new season of episodes featuring Citroen DS3, with viewers now able to become part of the adventure with new interactive "Meta Tag" technology. The online magazine follows the lives of some of the most creative and talented urban individuals, reinvents the concept of the city guide, and now enables users to view linked content from each episode by clicking on the video itself.

At the heart of urban mobility, the Citroen DS3 takes spectators on a journey to discover some of Europe's most vibrant cities and explores the host's city life and favourite places. Guests include Abdel Bounan, editor of French magazine 'Amusement' and Jean Charles de Castelbajac, a French designer for international performers. The first "Meta Tag" enabled episode revisits Paris and its urban fashion culture.

Delivering richer content with innovative technology, the new season of Street Mapper with "Meta Tag" technology gives users the opportunity to access interactive maps of the featured locations, tag specific images to websites, and read profiles of each guest host and their social networks.

Since its launch in April 2010, Street Mapper has attracted more than five million online visitors across Europe, with the UK audience alone being responsible for almost a quarter of the total visits.

Published 14 January 2011 Staff

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