The New Citroen C5 believes it is Unmistakeably German

Citroen C5

Citroen C5

With Wagner’s famous ‘Ride of the Valkyries’ providing a rousing score, the latest creative commercial from French car manufacturer, Citroen - the people that brought you the award winning dancing robot – confidently presents its new Citroen C5 saloon as ‘Unmistakeably German’.

The audacious 60-second film in partnership with Euro RSCG plays off the reputation of Citroen’s German rivals to highlight the Teutonic qualities of the brand new C5.

The blonde hero drives his “unidentified” car from a swashbuckling duel outside a snowy gothic castle to a traditional Bavarian hofbräuhaus, before joining the Autobahn to Berlin where he pulls up in front of the historic Brandenburg Gates.

Finally the narrator, Wolf Kahler, with German accent, introduces the campaign strapline, ‘Unmistakeably German’, wryly adding ‘Made in France’, to confirm that only Citroen could style such a car and provide the consumer with a strong and credible alternative.

Citroen is renowned for its original and memorable adverts. The dancing C4 robot became an overnight cult success - as well as inspiring several other amusing parodies. The Citroen C5 campaign is due to be launched in cinemas from 22nd February 2008 and on national television from 2nd April 2008.

Published 25 February 2008 Melanie Carter

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