Citroen Is 'Lord Of The Dance'

Citroen C4

Citroen C4

Readers of Autocar magazine have voted Citroen’s C4 ‘dancing robot’ its favourite car commercial on TV in 2005, beating rivals from VW, Audi and MINI.

Whilst the funky ad has already picked up three industry accolades, this is the first time the ad has been honoured by members of the public in an online vote.

Set to the sounds of ‘Jacques Your Body’ by Les Rhythm Digitales, the car ad spawned various spoof viral campaigns and even prompted a dance routine, as the track became a top 10 hit.

Communications director at Citroen UK, Marc Raven, said: "This latest award confirms the C4 dancing robots as one of the most admired and popular advertisements in recent history. It perfectly demonstrates that this car is ‘alive with technology’."

Published 15 November 2005 Melanie Carter

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