Fans of Citroen’s C4 dancing robot will be pleased to see it making its return to the UK’s screens this July and August. As a prequel to the original, much-acclaimed advert, the new clip shows the C4 robot stretching and limbering up for action.
The original TV advert proved so popular that it was hailed as one of the best TV ads of the year, winning numerous industry awards. In fact, in the month following its release in November 2004, it helped double the number of visitors to the Citroen website. And, in arguably the ultimate compliment, the ad has even spawned copycat versions that have been doing the rounds on the internet.
This new ad has been produced by the same creative team at agency Euro RSCG’s London office, and will be supported by the use of viral marketing, whereby the URL link to the ad on the www.citroen.co.uk website is circulated by web users via e-mail. In addition, it will be submitted to some of the most popular internet portals, such as Yahoo and Lycos, which have their own fun content sections.
Available in both hatchback and coupé versions, the New C4 offers advanced technologies such as a fixed-hub steering wheel with multifunction controls, directional headlamps, a lane departure warning system and a programmable speed limiter, all in keeping with the advert’s strapline - ‘Alive with Technology’.
What is more, the New C4 is great value for money, with prices starting at just £9,595 including the current cashback offer. And with the availability of 0% or Low Cost Finance throughout July, buyers can drive away in a 1.4i 16V VT coupé from as little as £200 per month.Published 15 July 2005