The New Citroen C3's sensational Zenith windscreen is the inspiration behind the Company's latest digital campaign. Produced by Paris-based The H Agency, "Wash Me If You Can" is a colourful and creative video-based microsite that allows visitors to choose from five very different, larger-than-life characters and to unleash their 'unique' washing talents on the huge panoramic glass surface.
Jose Taco (a Mexican wrestler), Tania Bing (an American cheerleader), Diva Brown (an afro-sporting funkster), Chick'n (an oversized chicken) and The Master (an ace car washer in black suit and sunglasses) all do their best to sponge, wipe and spray the windscreen, while the viewer watches from the perspective of the driving seat.
The dedicated microsite also allows visitors to explore the New Citroen C3 range, book a test drive, view the online brochure and take a 360 degree tour around car.
Marc Raven, Communications Director at Citroen UK, commented; "It's distinctive, fun, memorable and brings a smile to your face - a fitting campaign to introduce yet more potential customers to the New Citroen C3."Published 18 August 2010