Citroen Celebrations 90 Years With The New Citroen C3 and The Eiffel Tower (2009)

The Citroen C3

Citroen C3 (2009)

To celebrate 90 years of Citroen and 120 years of the world famous Eiffel Tower, the two are joining forces again, after 75 years, in a stunning display of 'Creative Technologie'.

Every night for three months from 22nd October 2009, a special 12-minute light show will take place on the Eiffel Tower - one minute for each decade the 'Iron Lady' has stood proudly in the heart of Paris.

At 8.00pm on 22nd October 2009 - to mark the first of these displays - Citroen will be streaming live footage of the event from webcams mounted in 10 new Citroen C3s, which will be positioned at key vantage points around the tower itself.

The footage will be broadcast on Citroen's website, and visitors to the site will be able to change viewpoints to take in the display from all angles. As well as taking advantage of the new Citroen C3's sensational 'Zenith' windscreen, the webcam pictures will be displayed in vertical 9:16 format - a revolution for internet video.

The Zenith windscreen on the new Citroen C3 - Citroen's latest model - provides a driving experience like no other, with a huge glass screen that soars above the heads of front occupants offering unprecedented levels of visibility - perfect for admiring the full height of the Eiffel Tower and the new light show in all its glory.

Citroen and the Eiffel Tower enjoyed a historic partnership for almost ten years between 1925 & 1934, when Andre Citroen had the Company's name displayed in lights on the iconic structure. A total of 250,000 light bulbs and 600 kilometres of electric flex were used to make the 30 metre high letters. The spectacle was recorded in the Guinness Book of Records as the world's largest advertising sign. The illuminations were so bright that Charles Lindbergh used the tower as beacon when coming into land after his solo flight across the Atlantic.

Published 15 October 2009 Staff

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