Citroen Is Alive With Technology

The benefits offered by Citroen’s increasing utilisation of useful and affordable technology have received official recognition from Europe’s largest Automotive publishing group - which includes the UK’s Auto Express magazine - at the prestigious Auto 1 Awards ceremony in Geneva (2nd March 2005).

The Company’s Lane Departure Warning System (LDWS) received the Innovation Award, beating competition from the likes of Audi, BMW and Volvo.

LDWS is currently available on the mould-breaking Citroen C4 - which Auto Express readers had already voted their Car of the Year - as well as the spacious New Look C5, and will also feature on the luxurious new C6, which was shown for the first time at this year’s Geneva Motor Show.

"Innovation through technology has always been a Citroen hallmark, and in the case of LDWS the benefit is potentially life saving. This Award recognises the strides we have made in promoting greater safety in our vehicles," said Alain Favey, Managing Director of Citroen UK Ltd.

According to research conducted at Loughborough Sleep Research Centre, driver fatigue is a major contributory factor in some 25% of all road accidents that result in death or serious injury. With LDWS, whenever the car unintentionally drifts across a lane at speeds above 50mph, the system vibrates the driver’s seat in a similar way to the rumble strips that run alongside motorways, alerting the driver to possible danger.

Other recent innovations on Citroen vehicles include directional headlamps for improved night time visibility, laminated glass for greater safety and security and programmable speed limiters to help drivers avoid speeding in controlled areas such as motorway roadworks.

Published 4 March 2005 Melanie Carter

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