Citroen's New Summer Season At C_42

Citroen Lacoste Concept

Citroen Lacoste Concept

The Citroen DS4 and DS3 Racing will be taking centre stage at the event, while the Citroen C5's Hydractive suspension is on show as is the Citroen C-Zero.

Citroen's 'A World of Creative technologie' at C_42 located on the Champs-Elysees in Paris, features a new layout, exhibits and decor to greet visitors during the next three months has they discover Citroen's latest achievements and technology.

The Citroen DS4 and DS3 Racing will be taking centre stage at the event, while the Citroen C5's Hydractive suspension is on show as is the Citroen C-Zero. The futuristic Citroen Lacoste Concept will also be on display.

An all new dynamic and sensory 4D cinema experience has been created in the Racing area as well as a 3D holographic tool which allows visitors to configure their own Citroen DS3. The Citroen Social Club is a new area which is dedicated to the social network links between Citroen and customers.

A special section has been designated which will support the sponsorship of the French Pavilion at the Biennale Contemporary Art show, held in Venice/. Guests will have the opportunity to enter a competition to win a weekend break for two in the 'floating city'.

A new-look shop has been opened offering a range of merchandising collections.

Published 1 August 2011 Staff

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