The Citroen Online Car Auction

Citroen BCA Auction

Citroen BCA Auction

A special Live Online Closed Sale at BCA Measham on 20th May 2011, in partnership with Citroen, saw 360 cars and commerical vehciles sell for a 100% sell out, generating a £2.9 million turnover.

A special Live Online Closed Sale at BCA Measham on 20th May 2011, in partnership with Citroen, saw 360 cars and commercial vehicles sell for a 100% sell out, generating a £2.9 million turnover.

Over 40 Citroen Approved dealers attended in both the auction hall and via Live Online. 52 vehicles were sold online.

The sale marked the debut of the Citroen C4 model, which achieved an average 105% of CAP Clean, 44 Citroen C1s were sold (110% Cap Clean), the Citroen C2 averaged 101% while the Citroen C3 averaged 104% of CAP.

A single Citroen C3 Pluriel was on sale, and sold for £6050, over 130% of CAP. The Citroen C4 Picasso averaged 101% and the Grand Picasso 107% of CAP.

Michael Brown Head of Remarketing for Citroen UK commented "This was an exceptional result at a time when the used market has been under some pressure. The strong attendance and the confident bidding throughout the sale underlines the desirability of the Citroen range and demonstrates the commitment of our dealer network towards used cars. To sell 360 vehicles in one sale on one day is exceptional, particularly when conditions are getting tougher."

BCA National Account Manager, Paul Dunn added "This high profile event was one of the largest closed sales staged by BCA this year. The 100% conversion and strong CAP performance underlines that Citroen is building on its reputation for desirability, value for money and quality across the product range."

Published 1 June 2011 Staff

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