UK Sales Boost For Chrysler & Jeep

Jeep Cherokee


Enormous customer interest in the outgoing Jeep Cherokee have helped to boost the sales of Chrysler and Jeep vehicles in the UK so far this year by nearly 18 per cent.

Registrations of Chrysler and Jeep vehicles in the UK climbed by 27 per cent in June alone. Sales of the current Jeep Cherokee 4x4 during its run-out phase – and of the all-new Chrysler Voyager MPV – are responsible for much of this increase. An all-new Jeep Cherokee will replace the current version in October.

In June, 1,667 vehicles were registered by the 97-strong Chrysler & Jeep dealer network in the UK compared with 1,312 in June of last year. Cumulative registrations for the first six months of 2001 reached 9,662 by the end of June, compared with 8,195 in the same period 12 months ago – a rise of 17.9 per cent.

And during June this year Chrysler & Jeep notched up its 100,000th sale since it started trading in the UK in January 1993.

"Sales across our entire range have been very strong so far this year especially of the new Chrysler Voyager, the Chrysler PT Cruiser and particularly the Jeep Cherokee," said Simon Elliott, Director of Chrysler and Jeep in the UK. "The current Cherokee has been an enormously well-liked vehicle and that popularity is continuing unabated, even though an all-new vehicle is just around the corner.

"The new Cherokee, with its new 3.7-litre V6 engine and new common rail diesel engine, will boost our sales even further this year and with other models following later, we expect our strong sales performance to continue throughout 2001," he added.

The success of Chrysler and Jeep in the UK is helping the Chrysler Group to continue its positive upward sales trend in Western Europe too. Figures reported by the Association des Constructeurs Européens d’Automobile (ACEA) indicate sales of Chrysler Group passenger cars in Europe totalled 10,530 units, an increase of 11.4 per cent when compared with 9,454 units sold in June 2000, outpacing the region’s overall increase of almost seven per cent.

Other parts of the world have seen similar upward trends for Chrysler and Jeep vehicle sales. In the Asia Pacific region, June sales increased by 18 per cent to 2,023 units, in the Middle East and Africa, June sales rose by three per cent to 1,370 vehicles and in Eastern Europe, sales reached 402 units – a 46 per cent rise over June 2000 figures.

Published 31 July 2001 Melanie Carter

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