UK Is A Rising Star In Chrysler Group's Half Year Sales In Western Europe

Sales of Chrysler and Jeep vehicles in the UK continued to surge forward as half-year sales of 9,916 cars announced by the company revealed an increase of six per cent over the same period last year.

This figure means that the UK is the third best-selling market in Europe for the Chrysler Group so far in 2002, just behind Italy and Germany. It also highlights a sustained sales success trend for Chrysler and Jeep in the UK. Last year the company announced record sales figures, with a best-ever sales total of 18,834 vehicles. This year, the company looks set to top that figure.

The UK sales performance strongly influenced the Chrysler Group’s half-yearly sales figures, which showed a 10 per cent increase throughout its Western Europe markets despite declining sales throughout the region.

Growing popularity of the Chrysler Group’s new range of common rail diesel-powered vehicles strongly influenced this increase. The UK has become one of the top-selling European markets for Chrysler Group diesels. Italy, Germany, Spain, France and the UK are responsible for 81 per cent of all diesel sales for the Chrysler Group.

One of the most popular of the new CRD-powered vehicles is the Chrysler PT Cruiser 2.2 CRD. More than 4,900 have been sold in Western Europe since its introduction earlier this year – 37 per cent of total PT Cruiser sales.

Simon Elliott, Managing Director of Chrysler and Jeep in the UK said: "These increasing sales figures clearly show that the Chrysler Group now has a range of vehicles that is ideally suited to customers here at home and throughout the rest of Europe.

"Our range of CRD-powered Chrysler and Jeep vehicles will continue to attract massive customer interest and, despite the troubles being experienced by many of our competitors, we’re on course for another record year in the UK."

Overall, Chrysler and Jeep sales in Western Europe totalled 60,026 for the first six months of this year compared with 55,721 over the same period in 2001.

Published 9 July 2002 Melanie Carter
 

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