Increased customer interest in the new Jeep Cherokee has helped Chrysler and Jeep to post its best-ever first quarter registration results.
A total of 5,085 Chrysler or Jeep vehicles left the showrooms of the company’s 92-strong dealer network during the first three months of 2002, the first time that the total first quarter figure has crept over the 5,000 mark.
Much of this success is down to the latest version of the popular Jeep Cherokee – known as Liberty in the United States. Customers bought 1,005 of the stunning new four-wheel drive car – a tremendous feat especially as the entry-level 2.4 litre version is not yet available. Customers can currently choose between the powerful 3.7 litre V6 version or the tough 2.5 litre CRD car.
Other notable successes were the 1,350 Jeep Grand Cherokee sales, the 900 Chrysler PT Cruisers and the 1,321 Chrysler Voyager and Grand Voyager people carriers.
Simon Elliott, Managing Director of Chrysler and Jeep in the UK said: "I am delighted that our record volume success for 2001 has been maintained during the first quarter of 2002. I am convinced that, given our improving supply and new engines, this will continue."Published 1 May 2002