Chrysler Scores With Football Event

Simon Elliot, Managing Director Of Chrysler and Jeep In The UK Embraces Fit For Football Initiative


A healthy lifestyle message is being driven home to school children in the North East – thanks to three Chrysler Grand Voyagers.

The car manufacturer is one of numerous organisations supporting a unique initiative designed to educate up to 20,000 10 and 11 year-olds living in deprived areas of Hull, Grimsby and Scunthorpe, into adopting a healthier lifestyle.

Chrysler has supported the project by providing vehicles to a team of experts who will travel around schools, youth organisations and community projects over the next four years.

Entitled Fit For Football, as well as honing football skills the scheme’s main objective is to teach the importance of eating healthily and adopting a more active lifestyle to youngsters wanting to follow in the footsteps of heroes like David Beckham.

Spearheaded by North Lincolnshire Council, the partnership group championing the programme includes Hull City FC, Scunthorpe United and Grimsby Town FC and their respective Football in the Community staff.

Simon Elliott, Managing Director of Chrysler and Jeep in the UK and avid Scunthorpe United fan said: "I'm absolutely delighted to be associated with football at grass roots level and proud that Chrysler has been chosen to partner this initiative. Local community involvement and Fit For Football fits our strategy brilliantly."

Published 6 April 2003 Melanie Carter

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