Chrysler Group Launches Innovative Courtesy Car Scheme

Chrysler Group in the UK has launched an industry-first Courtesy Car Scheme to provide customers with a Chrysler or Jeep vehicle. Called Privilege, the Courtesy Car Scheme is the result of a collaboration with Mondial Assistance and web-based service provider, DCML Limited.

Up until now, any manufacturer offering roadside assistance through a third party specialist such as Mondial Assistance has not been able to guarantee the same vehicle, or even brand of vehicle, to their customers.

Called Privilege, the Courtesy Car Scheme is the result of a collaboration with Mondial Assistance and web-based service provider, DCML Limited.

Following vehicle recovery, Mondial Assistance sources courtesy cars direct from the Chrysler and Jeep dealer network via a real time web-based database, which fulfils customers’ requirements quickly and professionally. The customer can either collect the replacement car from the dealership or have it delivered to their home free of charge.

Simon Elliott, Managing Director of the Chrysler Group in the UK, said: "Customers buy our vehicles for a reason and should be able to drive the same car if their vehicle is off the road. The new Privilege Courtesy Car Scheme will get them a replacement vehicle immediately and at no extra cost.

"We want to provide our customers with the best service in the market place and are delighted to offer this 'industry-first' initiative."

The Privilege Courtesy Car Scheme has been running on a pilot basis for three months with positive feedback from customer and dealers respectively, and will be introduced to all dealerships in the UK next month.

Dennis Ryan, Managing Director of DCML Limited, said: "We are delighted to be involved with the Chrysler Group and this refreshing new initiative that will benefit both dealers and customers. We look forward to the success of the Privilege Scheme."

Published 28 February 2004 Melanie Carter

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