Crossfire And Jonathan Ross Give Chrysler Late 2003 Boost

CHRYSLER has not had an all-new product to launch in the UK for over three years.

That was until the new right hand driver Chrysler Crossfire arrived in UK dealers a month ago.

All 610 Crossfires available this year are sold and half of them are already on the road. Next year only 2,000 units will be available for UK buyers.

One celebrity owner of course has his already, Jonathan Ross, so needless-to-say staff have dubbed his car a Rossfire. Perhaps Wossfire would be more accurate.

Of the initial batch of Crossfires available this year, 66 per cent have the automatic transmission option. Next year the model mix will be 60/40 auto/manual.

Chrysler Jeep UK sales were 18 per cent down in November because of the late arrival of the Crossfire. Now the cars are going out to customers, sales have recovered and are 1.5 per cent down year on year at 17,204 units. By the end of December Chrysler says sales should break even with last year.

Published 15 December 2003 Melanie Carter

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