When the Chrysler 300C was launched in the UK at the end of 2005 it met with rave reviews from journalists and customers alike.
The saloon, and the Touring version that followed in April 2006, with their mix of outrageous good looks, high standard specification and great value for money were all set for a successful first year of sales in the UK.
The only question on everyone's lips was: 'what about residual values?'
Peter Lambert, Managing Director for Chrysler Group in the UK said: "As a new player in a segment dominated by the big three German brands, I think that many people expected residual values for the new Chrysler 300C to go the same way as other new entrants to the E-segment have gone.
"With the 300C seen as an unknown quantity, the price guides initially gave us low values. But in the 12 months since launch the 300C has clearly made its mark and residual values for the popular diesel have remained strong."
Excellent auction results for nearly new vehicles prompted CAP Monitor to improve their residual value forecast considerably in September, while in their December edition, Glass's Guide indicates that the price of used diesel 300C saloon is now in excess of the list price of a new car.
Glass's suggests that a 06 plate 300C 3.0 V6 CRD saloon with 9,000 miles will retail at £27,500. (List price for a new vehicle is £26,250.)
Peter Lambert added: "The 300C, well into its second year, has clearly established itself in the market place. Demand for new and used 300C continues to exceed supply and this has played a major part in maintaining used values at their high levels.
"I am confident that the 300C residual values will continue to be as strong in 2007."Published 17 December 2006