The country’s leading commercial radio group is switching on to the legendary Jeep 4x4 – thanks to Chrysler and Jeep Corporate Sales Department and Whitehouse Chrysler and Jeep Maidstone.
Capital Radio has bought 10 Jeep Cherokees which will replace an existing fleet of four-wheel drive cars at several city-based stations across the UK.
With a retail value of nearly £180,000, the Jeep Cherokees – known as Roadrunners – will be used as event support vehicles at various high-profile occasions throughout the year.
The deal, completed by Laurence Hagger Chrysler and Jeep Business Development Manager and Whitehouse Assistant Sales Manager Rupert Lichfield, also includes a range-topping Grand Voyager people carrier and complements the six Chrysler PT Cruisers Capital Radio bought for its Manchester station.
Laurence Hagger said: "We are absolutely delighted to forge this significant relationship with Capital Radio, due to our shared belief in both brand values and a strong desire to deliver excellence.
"The Cherokee is proving that it can operate within any lifestyle market, be it as an impressive and dynamic off roader, versatile family town car, or indeed as an exclusive corporate promotional vehicle. Having recognised the power of Jeep, Capital Radio know that the vehicles will enable their stations to deliver a strong and powerful message."
Penny Williams, Marketing Operations Director for the Capital FM Network, says: "I am delighted to be able to take delivery of these vehicles for our stations in the Capital FM Network.
"They will be used on a daily basis to interact with our valuable listeners by visiting events in the community and bring our presenters out of the studio. They will enhance our image and status and build a closer relationship with our audience."Published 7 February 2003