Automobilproduktion Chrysler Austria, a subsidiary of the Chrysler Group, will also grow its relationship with Magna Steyr to develop and implement a joint manufacturing launch strategy, including: vehicle parts procurement and management; vehicle engineering; as well as support all vehicle distribution. Chrysler Group has manufactured 918,000 vehicles in Austria since 1992 and in conjunction with Magna Steyr since 1994.
Chrysler Group's manufacturing strategy for its rear-wheel-drive vehicles underscores an ongoing commitment to the implementation of innovative forms of flexibility. Today's announcement demonstrates another example of Business Model Flexibility, which enables the company to start production of the 300C outside North America without tying up additional capital for tooling and equipment. It also minimizes costly issues associated with importing vehicles into various markets worldwide, including distribution.
The Chrysler 300C family solidifies the brand presence in over a hundred markets worldwide. It offers customers an expressive Chrysler design and personality, an all-new platform with world-class rear-wheel and all-wheel drive technology, and exceptional interior driver and passenger space.
Chrysler 300C is equipped with three petrol engine options, including a fuel-efficient 2.7-litre V-6, 3.5-litre High-Output V-6, culminating in the 5.7 litre HEMI V-8. This engine features cylinder deactivation called Multi-Displacement System (MDS), providing customers with HEMI power along with competitive fuel consumption. The Chrysler 300C is the only family of vehicles to offer MDS as a standard feature in its V-8 engines.
More than 105,000 Chrysler 300 and Dodge Magnum vehicles have been sold so far this year. The Chrysler 300 commands 40 per cent of the Canadian luxury full-size vehicle segment and more than 30 per cent of the U.S. luxury full-size car segment, since its introduction.
Magna Steyr is a leading engineering and manufacturing partner to the automotive industry's original equipment manufacturers (OEM). The wholly owned group of Magna International Inc. is also the world's leading supplier of OEM contract vehicle assembly. Magna designs, develops and manufactures automotive systems, assemblies, modules and components. It also engineers and assembles complete vehicles for the North American, European, South American and Asian markets. Magna has approximately 81,000 employees in 217 manufacturing operations and 49 product development and engineering centres in 22 countries.Published 29 October 2004