Chrysler Appoints Seven New Dealerships (2009)

The Chrysler 200C EV Concept

Chrysler 200C EV Concept (2009)

With the continued development of the network structure, founded on the key principles of network profitability and franchise cost reduction, Chrysler UK Ltd is delighted to announce the appointment of seven new dealerships.

This is further to the announcement in July when Chrysler introduced four new dealers, bringing the total to 11 new dealerships appointed in the last three months.

Strategically placed around the UK the new dealerships will allow new customers easy access to the Chrysler, Jeep and Dodge vehicle range as well as providing flexibility for current owners.

The seven new dealerships recently opened are Chrysler Stevenage, Chrysler Bishop's Stortford, Chrysler Hertford, Lancaster Southend, Triangle Chesterfield, Sunwin Derby and Drayton Chrysler Jeep & Dodge Shrewsbury.

Chrysler Stevenage, located at Gunnels Wood Road, has become an authorised sales and service dealership and oversees activity at two further dealerships; Bishop's Stortford on Stansted Road and Chrysler Hertford at Foxholes Business Park on John Tate Road.

Nick Spang, Dealer Principal at Chrysler Stevenage, said: "We are proud to be bringing the Chrysler, Jeep and Dodge brands to the Stevenage area and look forward to an exciting future.

"Customers will receive the very highest level of care and service from a team whose goal is to turn the operation into a leading player in the region."

Located on Stephenson Road, Leigh-on-Sea in Essex, Lancaster Southend added the Chrysler franchise to its existing site. The dealership opened last month and have both sales and aftersales facilities.

Dealer Principal at Lancaster Southend, Paul Ivory, said: "With a strong and competitive product line-up and more great models on the horizon, these are exciting times for the Chrysler, Jeep and Dodge brands. I look forward to playing my part in maintaining the standards of excellence that our customers expect."

In the North of England, Chrysler opened Triangle Chesterfield Ltd on Pottery Lane West, Whittington Moor and Sunwin Derby at Sir Frank Wittle Way. Both opened in September and offer the full Chrysler, Jeep and Dodge model range plus a broad selection of Genuine Approved Used vehicles for sale.

Last month, Drayton Chrysler Jeep & Dodge Shrewsbury, opened its Battlefield Road showroom. The dealership will have a sales facility and be supported by a large aftersales department.

In welcoming the new partners, Federico Goretti, Managing Director at Chrysler UK Ltd, said: "At Chrysler UK we have been busy rebuilding the confidence in our brands. For the first time in three years our dealer network is realising strong, positive levels of return with both operating and direct profits increasing.

"The confidence generated by the levels of profitability is evident by our appointment of 11 new dealers in the past three months. These new dealers are from both existing partners expanding with their Chrysler representation and new partners joining our franchise for the first time.

"The strengthening of our franchise will continue with the appointment of a further six new dealers to our network before the end of 2009."

Published 12 October 2009 Staff

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