The New GM Daewoo Approved Used Car Programme

New Daewoo Approved Used Car Programme

 

No Hidden Extras - Promise

GM Daewoo is introducing a brand new Approved Used Car programme across its UK retail network with immediate effect. Reflecting the ethos of the Peace of Mind package that comes with a new GM Daewoo product, the comprehensive Approved Used Car programme offers the added reassurance that customers desire when buying a used car.

No Hidden Extras - Promise

Under the banner ‘No Hidden Extras – Promise’, GM Daewoo approved used cars will come with:
  • A multipoint vehicle condition and safety check
  • A minimum of 12 months Daewoo approved warranty
  • 6 months road fund licence
  • A full service to manufacturer specification if due within 6 months/6000 miles
  • 12 months Total AA cover
Full vehicle history check and a 30 day exchange commitment

Research shows that car buyers are much more wary when buying used as in many cases, little is known of the vehicle history – with the GM Daewoo programme, all that is taken care of. The company will provide a full vehicle history/provenance check and certificate and even an independent mileage check where appropriate and in line with GM Daewoo’s continuing focus on supplying the highest possible levels of customer satisfaction, all GM Daewoo approved used cars also come with a written 30 day/1000 miles no hassle exchange commitment.

New look on the forecourt

The GM Daewoo Approved Used Car programme has been created in association with the GM Daewoo retail network. Approved used cars can be instantly recognised on the forecourt as they carry newly developed, highly visible screen flashes, number plate covers and interior windscreen price displays in the new GM Daewoo corporate style. Each participating retailer carries full details of the programme and the package of features will apply to Daewoo and other brands sold by the retailer within the approved used programme.

‘There is a shortage of good quality used Daewoo cars on the market at the moment,’ said Ian Hull, GM Daewoo’s fleet and used car manager. ‘As the Daewoo used car market builds, we are strongly positioned to offer our customers the best possible package through our own retailers in line with the GM Daewoo Peace of Mind philosophy. The price you see is the price you pay, with no hidden extras but plenty of visible benefits.’

Growing residual values

Daewoo residual values are already building strongly with the industry guides showing a month on month enhancement. GM Daewoo is confident that the new Approved Used Car programme will underpin this process.

The GM Daewoo Approved Used car programme has been developed with Car Care Plan who will administer the warranty element. Car Care Plan also supports the Network Q programme of GM Daewoo’s sister GM company, Vauxhall.

Published 6 May 2003 Melanie Carter
 

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