GM Daewoo Sponsors Welsh Young Driver Of The Year 2003

Matiz Cymru


Winner Will Drive A Matiz For A Year

GM Daewoo has teamed up with South Wales Police to provide the winning prize in the Welsh Young Driver of the Year competition for 2003. The winner will drive a Matiz Cymru, a very special edition in bright red discreetly carrying decals of the national flag, which has been developed by South Wales retailer Cardiff Daewoo. In addition, the winner will receive fully comprehensive insurance supplied by Admiral Car Insurance and petrol to the value of £250.

The competition was created by South Wales Police and the Rotary club of Bridgend-Ogmore to encourage young drivers in the 17-25 age group to be much more aware of modern day driving conditions and above all, to avoid collisions. Initially, it involves completing a Highway Code examination questionnaire. From this examination the top 12 entries will be selected and invited to attend a test day at the South Wales Police HQ in Bridgend, on Sunday 6 July. The finalists will undergo further tests in theory, use the skid pan and also take practical tests at the wheel of a Daewoo.

Daewoo’s involvement this year has enabled the event to gain wider visibility across the Principality and applicants can visit Daewoo retailers in Cardiff, Swansea, Bridgend and Caernarfon to obtain an entry form – closing date for entries is 22 June 2003.

The winner will be provided with a year’s free motoring in a Daewoo Matiz with insurance provided by Admiral Car Insurance. Admiral was launched in 1993, with the aim of offering lower premiums to more people. They are interested in people who currently pay high premiums, young drivers, performance car drivers and people who live in cities and often a combination of all four. The winner will also receive £250 worth of petrol, which goes a long way in Matiz at over 55 mpg on the extra-urban cycle.

"Daewoo is keen to support community issues and in particular those related to young people," said Rob Smettem, Director of Marketing and Public Affairs for GM Daewoo UK. "Statistically, the 17-25 driver age group is very vulnerable and the Young Driver of the Year initiative created by South Wales Police fits our philosophy perfectly. The Matiz is the ideal car in which young people can build up their driving experience and with twin airbags, front seat belt pre-tensioners and a strong body structure, is also a safe environment in which to tackle the rigours of motoring in Britain today."

Sergeant Nigel Whitehouse, Community Traffic Safety Officer, South Wales Police said, "Young drivers are at most risk of collisions in their early driving days. This type of event will actively encourage better driving by all and hopefully increase confidence thereby reducing casualties in line with targets set by the government."

Members of the public are welcome to come along and watch the finals that will be held at Waterton Cross, Bridgend from 09.30am on Sunday 6 July.

South Wales Police and GM Daewoo would like to record the support of Admiral Insurance, the Institute of Advanced Motorists, Road Safety Council of Wales and the Rotary Club of Bridgend-Ogmore and Bridgend Daewoo.

Published 25 May 2003 Melanie Carter

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