GM Daewoo's £1 Million Christmas Gift To NCH, The Children's Charity

Daewoo Kalos

 

Two of Britain’s most popular family actors – Lynda Bellingham and Kevin Whateley – were on hand to help GM Daewoo officially handover 100 Tacuma family MPVs to NCH, one of the UK’s leading children’s charities, at a special event at the Millbrook test track in Bedfordshire.

  • Lynda Bellingham and Kevin Whateley launch ‘Driving Change for Children’, a partnership set to deliver real results
  • Britain’s most vulnerable children to benefit from new initiative
  • GM Daewoo to supply NCH with 100 Tacuma family MPVs free of charge
  • Pioneering eBay charity vehicle auction

The Millbrook event marks the start of ‘Driving change for children’ a major charity partnership between GM Daewoo and NCH in 2004, which will run for at least 12 months. Supported by its nationwide network of retailers, Daewoo is supplying 100 Tacuma MPVs, representing an on-the-road value of over £1 million, free of charge. They will be used by NCH projects across the UK helping thousands of vulnerable children, young people and their families by providing mobility that is otherwise out of their reach.

In addition, around 80 Daewoo retailers will be organising special events and fund raising activities during the year to help raise additional funds to support NCH and their local NCH project.

GM Daewoo’s managing director, Andy Carroll said: "We are proud to be associated with NCH and with these Tacumas we hope, in a small way, to help enrich the lives of thousands of vulnerable children, young people and their families."

Gordon Edington, chairman NCH said: "We are delighted and grateful for the support from GM Daewoo. The use of 100 Tacumas for our projects around the UK is not only generous but also extremely practical as it will provide much needed mobility for the children and families we support in communities where there are often very few other transport alternatives."

eBay Charity Auction

In addition to the official handover event at Millbrook and as part of the partnership between GM Daewoo and NCH, 1 December also marks the start of a special charity vehicle auction on eBay.co.uk. The charity event will see GM Daewoo auction a Daewoo Kalos 1.2 Xtra five-door family hatchback on eBay.co.uk. The car is available to anyone visiting the eBay website (www.ebay.co.uk ) and will run until Monday 8 December. The opening bid for the Kalos, which normally retails at £6995, will begin at just £1 and is expected to start a bidding war between the millions of registered eBay users. All proceeds from the sale will be donated to NCH.

NCH runs over 500 projects across the UK, working with over 100,000 vulnerable children, young people and their families who need it the most. It is the largest national provider of services to disabled children and their families, of neighbourhood and family community centres and of services for young people leaving care. Over 92p in every £1 spent by NCH directly goes towards their children and family projects – due to exceptionally low overheads and marketing spend. The GM Daewoo partnership makes good sense as it helps further reduce overhead costs for the charity and provides a platform for further fund raising activities.

Published 2 December 2003 Melanie Carter
 

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